An OBO Case studyby Better By Design.NZ Click here to read…

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Simon Barnett, founder of OBO sports gear, has never played hockey in his life but that hasn’t stopped him building a world-beating business around the game. Based in Palmerston North, OBO has built its reputation in a niche market – protective clothing, helmets, sticks and bags for field hockey goalkeepers. Mr Barnett and designer Rob [...]

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Text taken from an article in the New Zealand Trade & Enterprise publication ‘Bright’ issue 4. Also available as a PDF download (See the section ‘Trading in NZ dollars’.)

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Trading in NZ dollars Another Palmerston North based manufacturer, Tomorrow Today New Zealand Ltd, which designs and makes OBO field hockey goalkeeping equipment, is trading in New Zealand dollars to 45 countries. Managing director Simon Barnett says trading in New Zealand dollars only buffers the company to a certain point. “Agents and importers will put [...]

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An innovative Palmerston North company [OBO] is the first Manawatu business to be
selected for an Industry New Zealand programme supporting high growth potential
businesses.
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Text taken from part of an article written for the Industry New Zealand publication ‘Venture’ (Dec 02-Feb 03).

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When you’re next watching an international field hockey match, chances are the goalies are wearing protective gear made by OBO, a Palmerston North company.

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While watching the 1992 Olympic hockey final held in Barcelona, Simon Barnett listened to his hockey-playing friends criticize the quality of the goal keeping equipment being used. From this, and the wish to defend his existing hockey importing business from competitors with access to foam kickers, he decided that there was an opportunity to enter the goal keeping market on a global scale, utilising modern product design and manufacturing approaches, and using unique and high quality New Zealand made closed cell foam.

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